Are You Creating Marketing Assets or Expenses?
Last Saturday night, I was on the receiving end of a marketing tactic that I couldn’t help but applaud. My good friend Phil — who I hadn’t seen in several months — and I decided to catch up while bar...
View ArticleSmall Business Marketing Tips for Getting More Clients
What’s the single marketing “thing” responsible for generating most of your clients/customers? This question, posed in a HARO inquiry last week, triggered a flurry of thoughts in my mind. After all,...
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Get Sandi Krakowski’s Mind-Reading Secrets … for FREE
"Now if I could just get Sandi to include that chapter about how to read my kids’ minds …" When you understand your prospects’ mindset and apply this knowledge to your marketing materials, you gain...
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Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
Lost in the late-game heroics repeatedly performed by Denver Broncos quarterback Tim Tebow are the lessons his brand offers businesses wanting to enhance their marketing efforts. Few athletes have...
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An Easy Way to Create Trust with Skeptical Prospects
Marketing any business these days requires addressing more skeptical prospects than ever before. After all, today’s prospects are more informed than just five (or even two) years ago. Easy...
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The Quickest Way to Go Broke When Marketing
You and I both know your marketing should bring you business. But that’s not to say it happens. The truth is most marketing fails because — as discussed in detail in my new book The “You” Effect: How...
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Marketing Lessons Learned from Chick-fil-A Appreciation Day
Please don’t let the political rants or your personal beliefs about same-sex marriage overshadow the reason crowds flocked to Chick-fil-A restaurants last Wednesday. The event was a lesson in marketing...
View ArticleYou mastermind. I take on all your risk.
After a client call a few months ago, I received an e-mail with the following testimonial: “Frankly, I’ve worked with dozens of copywriters and it’s rare when a copywriter impresses me as much as Tom...
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6 Ways to Create New Content for Old Websites
How often do you challenge yourself with a goal and a promise to complete it by a certain date? “I’ll have it done by the end of the month,” you say … or “By this time next year, things will be...
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Relationship Marketing: How to Make Your Mark by Creating a Loyal Following
Controversy shook the whiskey world last month. But unless you’re a devoted whiskey drinker or live close to Loretto, Kentucky, you probably didn’t notice the news. Maker’s Mark, a company with a...
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